About | Lee Bergman Digital Design

Experience

2022 - 2023

Well Pharmacy
‍Senior Designer

- Leading and developing the CX design team
- Project managed and help develop key products

2010 - 2023

Studio Empatia
Freelance Designer

Partnered with local and international brands to support their creative efforts and help them communicate to their audiences.

2020 - 2021

HyperionDev
Senior Designer

- Collaborated with cross functional teams to build a mulit-channel marketing campaigns for Halloween, Black Friday and Christmas.
- Created and maintained brand styles and guidelines for product and digital platforms.

2019 - 2020

Rhino Africa
Head of Designer

- Built and lead the design team and assisted in developing their skills.
- Developed creative concepts that met the business objectives of the organisation and that advance our brand and proposition strategy.

2017 - 2019

Rhino Africa
Senior Designer

- Created and maintained brand styles and guidelines for product and digital platforms.
- Directed and project managed the brand rollout of the Silvan Safari, Camissa House and new Rhino HQ.

2015 - 2017

Bay Moon Communications
Studio Manager

- Created and maintained brand styles and guidelines for external clients.
- Managed team of designers responsible for completing client tasks.

2010 - 2015

Continuous Education
Digital Marketing Lecturer

- Digital Marketing for Small Business
- Social Media for Small Business

2010 - 2015

Bay Moon Communicationss
Graphic Designer

- I was responsible for brand development and content creation
- Built and managed the websites for clients
- Created exec presentations and pitched decks
- Started an internship programme

2007 - 2016

Board Member
Rotaract 9350

Lead team of volunteers
Responsible for marketing and web development
Responsible for event management

Areas of interest

Website Design / UX / UI

Branding / Identity

Wireframes / Prototyping

Figma / Sketch / Adobe CC / Webflow

Project Management / Team Leadership

Creative Problem Solving / Client Communications

Things that bring me joy

Traveling the world

Dogs but all animals really

Family and friends

Music / Live concerts

Photography (Street & Architecture)

Cooking

My ideal 'match'

"Culture eats strategy for breakfast" and Peter Drucker knew exactly what he was doing when he said this in some book. As much as I believe in a good strategy - my experience has shown that a good working culture is paramount to a successful strategy and even better user experience for your consumers.

My ideal match would be a company that values their team, values the environment and values the community. If your company or brand aligns with these values, please reach out so that we can start making a difference.

Creator of brands. Speaker of words. Builder of products. Designer of experiences. Leader of teams. Mentor of many. Believer of people and lover of dogs.